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Step 7: Develop your personal sales pitch


A sales pitch is a very brief description of your business that includes your product’s features and benefits. A good spoken sales pitch tells people who you are, what you sell, and why they want it in less than thirty seconds!

There are many reasons and times when you will wish you had your sales pitch perfected.cartoon-boy-giving-sales-pitch-to-customer

It could be meeting someone new who you think could really use your product or service.

It could be while you’re out with a friend or family member and they start to tell someone about what you’re doing.

It could be at the bank or at your Community Futures office, telling someone who could loan you money to help you get started.

The only way you’ll be able to makes sales is by letting people know you have something they need or want.

This Step is all about helping you develop your personal sales pitch.

Listen up! If you don’t use verbal language as your usual form of communication, make sure your speaking representative uses the words you created to describe your business.  After all, it’s your sales pitch!

There are two things you’ll need to do:

  1. Create a sales pitch kit
  2. Develop a sales pitch talk

Exercise 7a: Create your sales pitch kit
Your sales pitch kit is like your company’s catalogue. In your kit you should have pictures of examples of your work.

Download as Word document |  Download as PDF

Exercise 7b: Develop your sales pitch talk
You will be your own best cheerleader in talking to possible new customers. So it is important to take time to figure out what to tell people about the product or service you offer. That is your sales pitch.

Download as Word document |  Download as PDF

Once you are ready, click here for Step Eight: Create a Plan for Your Business Idea